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This isn't your father's Intel

January 08, 2006

The annual International Consumer Electronics Show (CES) never fails to amaze, and this year's was no exception. One of the biggest noisemakers was Intel. Long seen as one of the technology industry's more geek-focused players, Intel has been making its way towards a consumer focus. At the 2006 CES, Intel unveiled a whole new image including a fresh logo, new tagline, fresh products and a new platform-based approach to its technology.

I was lucky enough to sit down with one of the masterminds behind this effort, Intel Chief Marketing Officer Eric Kim. Here's a link to the interview I did for PodTech.

Posted by othert at January 8, 2006 02:15 AM

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