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No disrespect meant, but Katherine Hepburn was a copycat. By the early 90’s when she figured out that the word “Me” was a great title for an autobiography – she was 13 years behind me. Granted in 1978 I was 10 years old, but that’s besides the point.

I have the 25-page spiral bound, hand- written, dated, and illustrated I might add, hard copy to prove it.

Of course, my failure to find a publisher back then meant a very limited print run. One copy. With that being the case I figured maybe I should tell you a bit more about me. So here it is.

Biography

Cathy has spent more than two decades working in and around media and communications. It began in 1982 with a job ripping wire copy (yes they actually still had wire copy machines) at the largest all news radio station in Philadelphia, PA. All these years later, Cathy’s experience as a Journalist encompasses reporting, writing, editing, broadcast management, and most recently media training and strategy development.

Cathy’s current media role brings together all of her skills in a very exciting venture – Seesmic. The fifth company of French entrepreneur Loic Le Meur, Seesmic is an online media platform that enables global conversation using video as the conduit. At Seesmic Cathy wears two hats – Business Development and Content. In the former she’s responsible for working closely with Loic and driving partnerships, sponsorships and overseeing marketing. On the content front she works with Seesmic’s VP of Content, Cyrille de Lasteyrie, to identify new programming ideas from the community.

Cathy began working with Loic in the spring of 2007 helping develop the program for his conference, LeWeb. One of the largest and most well-known technology gatherings in Europe, the 2007 edition of LeWeb was the largest yet with almost 2,000 attendees from 40 countries and 110 speakers over the course of two days.

Prior to Seesmic, Cathy spent several years working with Guidewire Group – a global analyst firm focused wholly on emerging markets and technologies. During that time, Cathy produced and hosted "I of Innovation" a weekly talk show providing a unique perspective an insight to the processes and people behind the latest technology trends. At Guidewire Cathy also led the charge for producing two of the firm’s conferences – Innovate!Europe and Leadership Forum. In both cases Cathy was responsible for identifying and booking top speakers as well as helping moderate and emcee the events.

Interspersed with her media roles, Cathy held several agency and corporate PR positions developing and leading public relations campaigns. Some of this experience includes several years at Blanc & Otus, and a three-year stint with Remedy Corporation.

In her most recent tour of duty Cathy worked with top-ranked PR firm, Porter Novelli, driving Business Development efforts for the
firm’s largest West Coast practice based in the Bay Area. While there, Cathy worked with companies from an array of industries – giving her a unique and varied vantage point on trends and issues facing myriad markets.

All the while, this not-so-mild-mannered businesswoman maintained her connection to the media. She founded Other Than That Consulting to help clients better understand how media operate, and guide them in building an effective long-term communications strategy. This work included message development, tactical analysis and preparing key executives for press tours and broadcast interviews.

In the three years before Other Than That Consulting Cathy built and managed one of the largest, centralized Talent and Booking Departments in the cable industry for TechTV (now G4) – a national network dedicated to technology and the lifestyle that comes with it. On the booking front, Cathy hired and managed the 15 bookers, secured big name guests such as Craig Barrett, Jeff Bezos and Scott McNealy, and executed all planning and development for interviews from pre-interviews to developing questions and topics for the on-air Talent.

Cathy also identified, trained and secured on-air Talent for the network. In most cases this required finding technology industry experts and training them to work in front of the camera. Beyond her departmental responsibilities, Cathy acted as one of the central spokespeople for TechTV, speaking on numerous panels and presenting to organizations interested in media.

A graduate of Northwestern University’s Medill School of Journalism, Cathy currently lives in San Francisco, CA.